About Collective Action

What is Collective Action?

Although each company makes its own effort to generate positive impact on all its stakeholders, it is through collective action that true, large-scale structural change can be achieved. Collective action is the engine that multiplies the impact of B™ Companies, generating a profound transformation in the economic system.

Today, the world expects companies not only to uphold their values, but also to collaborate in addressing the most pressing global challenges. United by a common purpose, B Corporations are increasingly recognizing the power of their collective strength. They often self-organize into collectives that generate positive impact across borders and sectors, driving real change that extends far beyond their own boundaries.

With a clear strategy of collective action, the B Movement is working to expand its impact, both inside and outside its community, by addressing the most pressing social and environmental challenges of our time. In fact, collective action work will be a requirement in the new B™ Company Certification standards. 

7 Collective Action Categories

Collaborations

B Corps work together for a common purpose to achieve a commercial benefit, such as a product, program, or research initiative.

Communities of Practice

Groups of B Corps connect based on geography, shared objectives, or relevant experience.

These communities exchange knowledge, foster collaboration, and aim to solve specific problems or continuously improve impact.

They can be organized by sector (e.g., construction industry) or by company area (e.g., Human Resources Directors).

B Impact Circles in Latin America

B Corp Climate Collective

B Communicators of the B Companies in Peru and Colombia

Coalitions

Alliances of B Corps representing different organizations or groups within a community, working together on external projects to influence consumer behavior or policy. 

Coalitions engage in public policy advocacy, pushing collective agendas for public benefit.

B Corp Beauty Coalition

Campaigns

Organized efforts to influence decision-making or raise awareness about a key issue, aiming for significant social impact beyond certification.

Campaigns typically involve both B Corps and companies outside the movement and focus on political or social objectives.

B Corp Month

Ser B

Networking Events

Initiatives, events, or activities organized by Sistema B or B Corps without a formal structure, designed to foster connections and knowledge sharing.

Encuentro+B

B Days

Clusters

Groups of B Corps carry out specific individual actions aimed at improving their own operations while contributing to a shared collective goal — individual effort with collective impact.

Net Zero 2030

Ecosystem Initiatives

Projects led by members of the B Corp movement to generate triple impact across sectors and audiences, engaging different parts of the ecosystem to amplify results.

Cities+B

GAIL

Impact Trade

RITA

Are you leading Collective Action?

Share your initiatives with us — together, we can amplify your impact and drive meaningful change.