Meet the team

Cofounders

Sistema B was born in Latin America and the Caribbean in 2012 from the hand of 4 co-founders who met with the purpose of creating an ecosystem of companies and economic actors in the region that, joining forces and capabilities, could provide solutions to the most urgent social and environmental problems. 

Gonzalo Muñoz 🇨🇱
Juan Pablo Larenas 🇨🇱
María Emilia Correa 🇨🇴
Pedro Tarak 🇦🇷

Sistema B Internacional

Sistema B International is part of the Global B Network, a unified group of global, regional and national organizations spanning six continents. At the local level, Sistema B International has a system of governance led by a Board of Directors, composed of 9 people, referents of the B Movement at the regional level.

Alejo Cantón 🇦🇷
Andres Eduardo Gomez Villamizar 🇨🇴
Cecilia Peluso 🇦🇷
Co-chair
Gonzalo Muñoz 🇨🇱
João Bernardo Casali 🇧🇷
Co-chair
Josefa Monge 🇨🇱
Karen Winekker 🇵🇾
Natalia Hughes 🇺🇾

In addition, there are 10 national Sistema B organizations, each with its own legal identity, governance body, and dedicated team.

Sistema B Central America and the Caribbean

Alejandro Torun 🇬🇹
José Miguel Alfaro 🇨🇷
LuisMastroeni
Luis Mastroeni 🇨🇷
Chairman
Paulina Rodríguez 🇵🇦

Sistema B Argentina

Sistema B Brazil

Sistema B Chile

Sistema B Colombia

Sistema B Ecuador

Sistema B Mexico

Adriana Valladares 🇲🇽
Felipe Fernández 🇲🇽
Chairman
German Bricio 🇲🇽
James Ritch 🇲🇽
Lorena Villarreal Clausell 🇲🇽
Patricia Moles Fanjul 🇲🇽

Sistema B Paraguay

Sistema B Peru

Sistema B Uruguay

Sistema B Internacional

Andrea Burt 🇵🇾
Communications Director
Bruno Santana 🇧🇷
Operations Analyst
Francisco Puricelli 🇦🇷
Regional Director of Finance and Legal Affairs
Guillermo Quezada 🇨🇱
Finance and Management Control Analyst
Lorena Baquedano 🇨🇱
Regional Director of People and Culture
Lorena Muiño 🇺🇾
Regional Director
Lucas Robotton 🇧🇷
Operations Manager
Mariana Quijano 🇨🇴
Communications Coordinator
Martina Agudo 🇦🇷
Graphic Designer
Micaela Vivallo 🇦🇷
External Training Leader
Noelia Wuthrich 🇦🇷
Digital Learning Coordinator
Sara Yusty 🇨🇴
Operations Analyst
Sebastián Troncoso 🇨🇱
Regional Director of Standards and Sales

Sistema B Central America and the Caribbean

Chadel Zayas 🇩🇴
Development and Certification Coordinator
Elisa Patiño 🇨🇴
Executive Director

Sistema B Argentina

Adela Cuadrado 🇦🇷
Director of Finance and Planning
Agustina Rayes 🇦🇷
Director of Strategic Growth
Belén Saralegui 🇦🇷
Growth Analyst
Camila Lozada 🇦🇷
Business Community Analyst B
Constanza Carrillo 🇦🇷
Project Manager
Deborah Alderete 🇦🇷
Administration and Management Control Coordinator
Lucas Chiapetta 🇦🇷
Communications Analyst
Lucrecia Ricci 🇦🇷
Communications Director
Maria Isabel Guelfo 🇦🇷
Director of Community Business B
Marina Arias 🇦🇷
Executive Director
Paulina De Cesare 🇦🇷
Communications Coordinator
Sofia Ricchiuti 🇦🇷
Standards Analyst

Sistema B Brazil

Adila Nascimento 🇧🇷
Finance and Operations Manager
Anna Carolina de Souza 🇧🇷
Junior Relationship and Causation Analyst
Cinthia Gherardi 🇧🇷
Executive Director
Daniele Cardia 🇧🇷
Certification Analyst
Frederico Antunes 🇧🇷
Certification Coordinator
Igor de Jesus Santos 🇧🇷
Certification Analyst/BD
Jean Roversi 🇧🇷
Data and CRM Analyst
Juan Domingues 🇧🇷
Relationship and Causes Manager
Juliane Sousa 🇧🇷
Communications and Marketing Coordinator
Juliette Antunes 🇧🇷
Education Coordinator
Lygia Anthero 🇧🇷
Relationship and Causes Coordinator
Mariele Cristine dos Santos 🇧🇷
Sr. Financial and Operations Analyst
Marina Stephanie 🇧🇷
Corporate Governance Coordinator
Priscila Konce 🇧🇷
Education Analyst
Raíssa Resende 🇧🇷
Communication Analyst

Sistema B Chile

Andrea Villavicencio 🇨🇱
Impact Analyst
Cristóbal Rodríguez 🇨🇱
Legal Counsel
Daniela Gilmar 🇨🇱
Business Coordinator B
Francisca Cortés 🇨🇱
Certifications Coordinator
Gisela Illesca 🇨🇱
Director of Administration and Finance
Joaquín Paredes 🇨🇱
Communities and Partnerships Advisor
Juliana Simei Navarro Muñoz 🇨🇱
Communications Advisor
Laura Sabatini 🇨🇱
Impact Director
Luis Davila 🇨🇱
Accounting and Finance Coordinator
Nicolas Costa 🇨🇱
Program Coordinator
Nicole Romo 🇨🇱
Director of Communities
Raimundo Valdés 🇨🇱
Commercial and Marketing Leader
Verónica Díaz de la Vega 🇨🇱
Director of Communications and Marketing
Viviana Arango 🇨🇱
Project Leader and Local Advocacy
Ximena Castillo 🇨🇱
D.O. Analyst
Zdenka Astudillo 🇨🇱
Executive Director

Sistema B Colombia

Andrés Felipe Castillo González 🇨🇴
Operations Analyst
Camilo Ramirez 🇨🇴
Executive Director
Catalina Riascos 🇨🇴
Community Coordinator
Daniela Carrera 🇨🇴
Jr Measurement Coordinator
Danilo Rodriguez 🇨🇴
Jr Operations Coordinator
Estefania Montaña 🇨🇴
Jr. Coordinator of Business Communities B
Gabriela Zamora López 🇨🇴
Community Analyst
Isabella Casagrande 🇨🇴
Business Development Analyst
Johana Correa 🇨🇴
Communications Coordinator
Juana Valentina Medina 🇨🇴
Jr Business Development Coordinator
Maria Isabel Escobar 🇨🇴
Accountant and statutory auditor
Mariana Maldonado 🇨🇴
Director of Operations
Miguel Tascón 🇨🇴
Operations Analyst
Mónica Granados 🇨🇴
Director of Administration and Finance
Paula Ibáñez 🇨🇴
Creative leader

Sistema B Ecuador

BrunoAlmeida
Bruno Almeida 🇪🇨
Accountant and statutory auditor
José Ignacio Morejón 🇪🇨
Executive Director

Sistema B Mexico

Azael Alvarado 🇲🇽
Impact Coordinator
Javier Herrero 🇲🇽
Executive Director
Kassandra García Ortega 🇲🇽
Community Engagement and Communications Coordinator
Xánath Bautista 🇲🇽
Impact Analyst

Sistema B Paraguay

Dahiana Rodriguez
Communications Coordinator
Fátima Benegas 🇵🇾
Community Engagement Coordinator
María Martha Cabello 🇵🇾
Executive Director
Zully Paez 🇵🇾
Administration and Finance Coordinator

Sistema B Peru

Camila Rivas 🇵🇪
Business Development Leader
Carol Cuzcano 🇵🇪
Communications and Community Coordinator
Juan Rios 🇵🇪
Communications and Community Analyst
Mariale Soto 🇵🇪
Executive Director
Nicole Poma 🇵🇪
Business Development Analyst

Sistema B Uruguay

Felipe Lasida 🇺🇾
Executive Director
Florencia Fernández 🇺🇾
Administration and Finance Coordinator
Jimena Ortiz 🇺🇾
Community Engagement and Communications Coordinator
Josefina Silvarredonda 🇺🇾
Certifications Coordinator